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@book{10227, author = {Jakubíková, Dagmar}, address = {Praha}, edition = {2.}, howpublished = {tištěná verze "print"}, location = {Praha}, isbn = {978-80-247-4670-8}, publisher = {Grada Publishing}, title = {Strategický marketing - Strategie a trendy}, year = {2013} }
TY - BOOK ID - 10227 AU - Jakubíková, Dagmar PY - 2013 TI - Strategický marketing - Strategie a trendy PB - Grada Publishing CY - Praha SN - 9788024746708 ER -
JAKUBÍKOVÁ, Dagmar. \textit{Strategický marketing - Strategie a trendy}. 2nd ed. Praha: Grada Publishing, 2013, 368 pp. ISBN~978-80-247-4670-8.
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