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@book{10235, author = {Jakubíková, Dagmar}, address = {Praha}, edition = {1.}, location = {Praha}, isbn = {978-80-247-2690-8}, publisher = {Grada Publishing}, title = {Strategický marketing - Strategie a trendy}, year = {2008} }
TY - BOOK ID - 10235 AU - Jakubíková, Dagmar PY - 2008 TI - Strategický marketing - Strategie a trendy PB - Grada Publishing CY - Praha SN - 9788024726908 ER -
JAKUBÍKOVÁ, Dagmar. \textit{Strategický marketing - Strategie a trendy}. 1st ed. Praha: Grada Publishing, 2008, 269 pp. ISBN~978-80-247-2690-8.
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