B
2008
Strategický marketing - Strategie a trendy
JAKUBÍKOVÁ, Dagmar
Basic information
Original name
Strategický marketing - Strategie a trendy
Name in Czech
Strategický marketing - Strategie a trendy
Authors
JAKUBÍKOVÁ, Dagmar
Edition
1. vyd. Praha, 269 pp. 2008
Publisher
Grada Publishing
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Marked to be transferred to RIV
No
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
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