J 2013

Probe into the State od Marketing Systems of Czech Hotel Companies

SOCHŮRKOVÁ, Martina and Jan HÁN

Basic information

Original name

Probe into the State od Marketing Systems of Czech Hotel Companies

Name in Czech

Sonda do stavu marketingových systémů českých hotelových společností

Authors

SOCHŮRKOVÁ, Martina and Jan HÁN

Edition

Czech Hospitality and Tourism Papers, Vysoká škola hotelová v Praze 8, spol. s.r.o. 2013, 1801-1535

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords (in Czech)

cena, cílová skupina, hotel, konkurence, marketing, malé hotely, marketingové nástroje, obsazenost, revenue management, velké hotely

Keywords in English

big hotels, competition, hotel, marketing, marketing tools, occupancy, prize, revenue management, small hotels, target market

Tags

Reviewed
Změněno: 21/9/2014 20:03, Ing. Martina Sochůrková

Abstract

V originále

The article describes the results of a questionnaire survey, which was oriented towards the use of marketing tools in the management of hotels and was carried out between member hotels of the Czech Association of Hotels and Restaurants. The first part deals with the methods and results of the probe into the state of the marketing systems of the Czech hotel companies. And the second part maps the current situation in the Czech hotel market, the attitude of the hotels to the use of marketing and discusses the recommendations and trends.