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@article{10429, author = {Sochůrková, Martina and Hán, Jan}, keywords = {big hotels, competition, hotel, marketing, marketing tools, occupancy, prize, revenue management, small hotels, target market}, language = {eng}, issn = {1801-1535}, journal = {Czech Hospitality and Tourism Papers}, title = {Probe into the State od Marketing Systems of Czech Hotel Companies}, volume = {13.12.2013}, year = {2013} }
TY - JOUR ID - 10429 AU - Sochůrková, Martina - Hán, Jan PY - 2013 TI - Probe into the State od Marketing Systems of Czech Hotel Companies JF - Czech Hospitality and Tourism Papers VL - 13.12.2013 PB - Vysoká škola hotelová v Praze 8, spol. s.r.o. SN - 18011535 KW - big hotels, competition, hotel, marketing, marketing tools, occupancy, prize, revenue management, small hotels, target market N2 - The article describes the results of a questionnaire survey, which was oriented towards the use of marketing tools in the management of hotels and was carried out between member hotels of the Czech Association of Hotels and Restaurants. The first part deals with the methods and results of the probe into the state of the marketing systems of the Czech hotel companies. And the second part maps the current situation in the Czech hotel market, the attitude of the hotels to the use of marketing and discusses the recommendations and trends. ER -
SOCHŮRKOVÁ, Martina a Jan HÁN. Probe into the State od Marketing Systems of Czech Hotel Companies. \textit{Czech Hospitality and Tourism Papers}. Vysoká škola hotelová v Praze 8, spol. s.r.o., 2013, roč.~13.12.2013. ISSN~1801-1535.
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