SOCHŮRKOVÁ, Martina and Jan HÁN. Probe into the State od Marketing Systems of Czech Hotel Companies. Czech Hospitality and Tourism Papers. Vysoká škola hotelová v Praze 8, spol. s.r.o., 2013, 13.12.2013. ISSN 1801-1535.
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Basic information
Original name Probe into the State od Marketing Systems of Czech Hotel Companies
Name in Czech Sonda do stavu marketingových systémů českých hotelových společností
Authors SOCHŮRKOVÁ, Martina and Jan HÁN.
Edition Czech Hospitality and Tourism Papers, Vysoká škola hotelová v Praze 8, spol. s.r.o. 2013, 1801-1535.
Other information
Original language English
Type of outcome Article in a journal
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech) cena, cílová skupina, hotel, konkurence, marketing, malé hotely, marketingové nástroje, obsazenost, revenue management, velké hotely
Keywords in English big hotels, competition, hotel, marketing, marketing tools, occupancy, prize, revenue management, small hotels, target market
Tags Reviewed
Changed by Changed by: Ing. Martina Sochůrková, učo 8307. Changed: 21/9/2014 20:03.
Abstract
The article describes the results of a questionnaire survey, which was oriented towards the use of marketing tools in the management of hotels and was carried out between member hotels of the Czech Association of Hotels and Restaurants. The first part deals with the methods and results of the probe into the state of the marketing systems of the Czech hotel companies. And the second part maps the current situation in the Czech hotel market, the attitude of the hotels to the use of marketing and discusses the recommendations and trends.
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