J
2013
Probe into the State od Marketing Systems of Czech Hotel Companies
SOCHŮRKOVÁ, Martina and Jan HÁN
Basic information
Original name
Probe into the State od Marketing Systems of Czech Hotel Companies
Name in Czech
Sonda do stavu marketingových systémů českých hotelových společností
Authors
SOCHŮRKOVÁ, Martina and Jan HÁN
Edition
Czech Hospitality and Tourism Papers, Vysoká škola hotelová v Praze 8, spol. s.r.o. 2013, 1801-1535
Other information
Type of outcome
Článek v odborném periodiku
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
cena, cílová skupina, hotel, konkurence, marketing, malé hotely, marketingové nástroje, obsazenost, revenue management, velké hotely
Keywords in English
big hotels, competition, hotel, marketing, marketing tools, occupancy, prize, revenue management, small hotels, target market
V originále
The article describes the results of a questionnaire survey, which was oriented towards the use of marketing tools in the management of hotels and was carried out between member hotels of the Czech Association of Hotels and Restaurants. The first part deals with the methods and results of the probe into the state of the marketing systems of the Czech hotel companies. And the second part maps the current situation in the Czech hotel market, the attitude of the hotels to the use of marketing and discusses the recommendations and trends.
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