The birth of the individual consumer is an expression of the present style of life, whose realm has become emotional consumption. People want to achieve self-realization, and tourism represents the products and services that help them fulfill this need. Most consumers complete their tourism product on their own. Providers of tourism services need to understand tourism consumers’ behavior, or they cannot respond appropriately to their clients’ needs for innovation. The development of a tourism destination depends on the destination´s ability to develop and adapt its resources, activities of destination management organizations, and coordination of links to neighboring areas.