PLZÁKOVÁ, Lucie, Petr STUDNIČKA and Josef VLČEK. Individualization of Demand of Tourism Industry and Activities of Destination Management Organizations. Czech Hospitality and Tourism Papers. Praha: Vysoká škola hotelová, 2014, X., 21., p. 3-16. ISSN 1801-1535.
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Basic information
Original name Individualization of Demand of Tourism Industry and Activities of Destination Management Organizations
Authors PLZÁKOVÁ, Lucie, Petr STUDNIČKA and Josef VLČEK.
Edition Czech Hospitality and Tourism Papers, Praha, Vysoká škola hotelová, 2014, 1801-1535.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech) cestovní ruch, individualizace poptávky, inovace nabídky, organizace destinačního managementu, spotřebitelské chování,
Keywords in English consumer behavior, destination management organizations, individualization of demand, innovation of supply, travel and tourism industry
Tags International impact, Reviewed
Links WD-37-07-2, research and development project.
Changed by Changed by: Ing. Petr Studnička, PhD., učo 10778. Changed: 30/4/2014 08:25.
Abstract
The birth of the individual consumer is an expression of the present style of life, whose realm has become emotional consumption. People want to achieve self-realization, and tourism represents the products and services that help them fulfill this need. Most consumers complete their tourism product on their own. Providers of tourism services need to understand tourism consumers’ behavior, or they cannot respond appropriately to their clients’ needs for innovation. The development of a tourism destination depends on the destination´s ability to develop and adapt its resources, activities of destination management organizations, and coordination of links to neighboring areas.
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