| KEEGAN, Warren J. and Mark C. GREEN. Global Marketing. 8th ed. Pearson Education Limited, 2015, 608 pp. ISBN 978-1-292-01738-9. |
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| Basic information | |
|---|---|
| Original name | Global Marketing |
| Name in Czech | Globální marketing |
| Name (in English) | Global Marketing |
| Authors | KEEGAN, Warren J. and Mark C. GREEN. |
| Edition | 8. vyd. 608 pp. 2015. |
| Publisher | Pearson Education Limited |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd. |
| ISBN | 978-1-292-01738-9 |
| Changed by | Changed by: JUDr. Ing. Miroslav Okrouhlý, M.Sc., učo 4183. Changed: 1/2/2015 17:25. |
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