Detailed Information on Publication Record

ČECH, Petr and Marie DOHNALOVÁ. HOW CORPORATE SOCIAL RESPONSIBILITY CAN CONTRIBUTE TO GROWTH STRATEGY. In The 21st International Conference The Knowledge-Based Organization, Conference Proceedings 1, Management and Military Sciences. Sibiu: "Nicolae Balcescu" Land Forces Academy Publishing House, 2015, p. 166-171. ISSN 1843-6722.

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Basic information
Original name	HOW CORPORATE SOCIAL RESPONSIBILITY CAN CONTRIBUTE TO GROWTH STRATEGY
Authors	ČECH, Petr and Marie DOHNALOVÁ.
Edition	Sibiu, The 21st International Conference The Knowledge-Based Organization, Conference Proceedings 1, Management and Military Sciences, p. 166-171, 6 pp. 2015.
Publisher	"Nicolae Balcescu" Land Forces Academy Publishing House

Other information
Original language	English
Type of outcome	Proceedings paper
Field of Study	50600 5.6 Political science
Country of publisher	Romania
Confidentiality degree	is not subject to a state or trade secret
Publication form	printed version "print"
Organization unit	University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISSN	1843-6722
UT WoS	000379493200026
Keywords in English	corporate social responsibility, growth strategy, hotel industry, strategic management, strategy
Tags	International impact, Reviewed
Changed by	Changed by: doc. Ing. Petr Čech, Ph.D., učo 13269. Changed: 12/8/2016 08:32.

Abstract
The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.

Abstract

The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.