C 2015

Marketingová a mediální komunikace dnes

PAVERA, Libor and Dagmar JAKUBÍKOVÁ

Basic information

Original name

Marketingová a mediální komunikace dnes

Authors

PAVERA, Libor and Dagmar JAKUBÍKOVÁ

Edition

první. Praha, odborná kniha, p. 27-43, 194 pp. svazek 5, 2015

Publisher

Verbum Praha

Other information

Language

Czech

Type of outcome

Chapter(s) of a specialized book

Field of Study

50600 5.6 Political science

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

printed version "print"

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-87800-08-9

Keywords in English

estovní ruch, destinace, management, marketing, spolupráce, partnerství, komunikac

Tags

International impact, Reviewed
Changed: 7/10/2015 12:49, doc. Ing. Dagmar Jakubíková, Ph.D.