C
2015
Marketingová a mediální komunikace dnes
PAVERA, Libor and Dagmar JAKUBÍKOVÁ
Basic information
Original name
Marketingová a mediální komunikace dnes
Edition
první. Praha, odborná kniha, p. 27-43, 194 pp. svazek 5, 2015
Other information
Type of outcome
Chapter(s) of a specialized book
Field of Study
50600 5.6 Political science
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
estovní ruch, destinace, management, marketing, spolupráce, partnerství, komunikac
Tags
International impact, Reviewed
Displayed: 13/5/2025 13:38