c 2015

Event marketing. Studijní opora.

JAKUBÍKOVÁ, Dagmar

Basic information

Original name

Event marketing. Studijní opora.

Authors

Edition

První vydání. Praha, 107 pp. 2015

Publisher

VŠH v Praze

Other information

Language

Czech

Type of outcome

Teaching aids, texts (including individual chapters in textbooks)

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-87411-66-7

Keywords (in Czech)

marketing, marketingová komunikace, komunikační mix, MICE, event marketing,experimental marketing

Tags

Reviewed
Changed: 7/10/2015 15:45, doc. Ing. Dagmar Jakubíková, Ph.D.