Event marketing. Studijní opora.

JAKUBÍKOVÁ, Dagmar

První vydání. Praha, 107 pp. 2015

VŠH v Praze

Czech

Teaching aids, texts (including individual chapters in textbooks)

50200 5.2 Economics and Business

Czech Republic

is not subject to a state or trade secret

electronic version available online

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

978-80-87411-66-7

marketing, marketingová komunikace, komunikační mix, MICE, event marketing,experimental marketing

Reviewed