JAKUBÍKOVÁ, Dagmar. Event marketing. Studijní opora.. Online. První vydání. Praha: VŠH v Praze, 2015, 107 pp. ISBN 978-80-87411-66-7.
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Basic information
Original name Event marketing. Studijní opora.
Authors JAKUBÍKOVÁ, Dagmar.
Edition První vydání. Praha, 107 pp. 2015.
Publisher VŠH v Praze
Other information
Original language Czech
Type of outcome Teaching aids, texts (including individual chapters in textbooks)
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-87411-66-7
Keywords (in Czech) marketing, marketingová komunikace, komunikační mix, MICE, event marketing,experimental marketing
Tags Reviewed
Changed by Changed by: doc. Ing. Dagmar Jakubíková, Ph.D., učo 4151. Changed: 7/10/2015 15:45.
PrintDisplayed: 20/5/2024 09:20