JAKUBÍKOVÁ, Dagmar. Strategický marketing. Strategie a trendy. 2., rozšířené vydání. Praha: Grada Publishing, a.s., 2013, 368 pp. ISBN 978-80-247-4670-8.
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Basic information
Original name Strategický marketing. Strategie a trendy
Authors JAKUBÍKOVÁ, Dagmar.
Edition 2., rozšířené vydání. Praha, 368 pp. 2013.
Publisher Grada Publishing, a.s.
Other information
Original language Czech
Type of outcome Book on a specialized topic
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-247-4670-8
Keywords (in Czech) firma, řízení, marketing, strategický marketing, marketingová analýza, strategické cíle, marketingové strategie, marketingový mix
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Dagmar Jakubíková, Ph.D., učo 4151. Changed: 7/10/2015 15:24.
PrintDisplayed: 3/5/2024 23:51