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Tourism market respective tourism supply is characterized by a large number of small and mediumsized enterprises that realized its business in a difficult industry. One of the specifics of tourism services is their easy imitation, significant dependence quality of services to the human factor, demand is often determined by fashion trends and tourism industry is heavily influenced by political situation. Tourism is, from an economic perspective, an essential good, which carries a higher sensitivity to the economic situation of the country, the purchasing power of the population, the development of exchange rates, political stability and last but not least, the amount of leisure time. Tourism industry has become supported by the EU Structural Funds in the period 2007-2013, into which flowed through a billion crowns. Expected effects were (and still are) increasing the attractiveness of the Czech Republic and the Czech regions as a attractive tourist destination, improve services, particularly an increase in quality accommodation facilities. Expectations from the state were focused mainly on increasing revenues from tourism and, of course, increase the number of jobs in tourism industry. Currently, we are in a period of assessment, whether the expected effects occurred as a result of financial support from the EU.