EYE TRACKING FOR IMPROVEMENT OF HOTEL BOOKING DESIGN

@inproceedings{16525,
   author = {Lustigová, Zdena and Chalupa, Štěpán},
   address = {Opava},
   keywords = {Eyetracking, hotel, booking},
   howpublished = {paměťový nosič},
   language = {eng},
   location = {Opava},
   isbn = {978-80-7510-203-4},
   publisher = {Slezská univerzita v Opavě},
   title = {EYE TRACKING FOR IMPROVEMENT OF HOTEL BOOKING DESIGN},
   year = {2016}
}

TY  - JOUR
ID  - 16525
AU  - Lustigová, Zdena - Chalupa, Štěpán
PY  - 2016
TI  - EYE TRACKING FOR IMPROVEMENT OF HOTEL BOOKING DESIGN
PB  - Slezská univerzita v Opavě
CY  - Opava
SN  - 9788075102034
KW  - Eyetracking, hotel, booking
N2  - Eye tracking method represents capturing of eye movements and converting this information into some form of analysable data. Eye tracking methods are more and more used not only for understanding what factors might influence consumers’ decision-making, including colour, amount of text, number of options, and the presence of images, but also for understanding affective reactions of users. That is essential to improve the design of (mainly web based) systems and to define interactive feedback or adaptation. This paper is focused on the use of eytracking for better understanding, why consumers choose a special hotel. As a consequence it might help to improve the booking engines, hotel web presentations, etc
ER  - 

LUSTIGOVÁ, Zdena and Štěpán CHALUPA. \textit{EYE TRACKING FOR IMPROVEMENT OF HOTEL BOOKING DESIGN}. Opava: Slezská univerzita v Opavě, 2016. ISBN~978-80-7510-203-4.