DATA MINING IN HOSPITALITY

@inproceedings{16526,
   author = {Hán, Jan and Lustigová, Zdena and Chalupa, Štěpán},
   address = {Opava},
   keywords = {Data mining, text mining, hotel, reviews},
   howpublished = {paměťový nosič},
   language = {eng},
   location = {Opava},
   isbn = {978-80-7510-203-4},
   publisher = {Slezská univerzita v Opavě},
   title = {DATA MINING IN HOSPITALITY},
   year = {2016}
}

TY  - JOUR
ID  - 16526
AU  - Hán, Jan - Lustigová, Zdena - Chalupa, Štěpán
PY  - 2016
TI  - DATA MINING IN HOSPITALITY
PB  - Slezská univerzita v Opavě
CY  - Opava
SN  - 9788075102034
KW  - Data mining, text mining, hotel, reviews
N2  - This article is focused on application of modern analytical software that include data mining and text mining tools for processing and analysing „Big Data“ available from online reservation (booking) and metasearch portals. The analysis of structured and unstructured data hidden in the form of thousands of customer reviews might bring the new understanding of customer’s behaviour and also valuable insights for hotel marketing and customer relationship management. Two case studies done by authors in 2013 and 2015 are presented.
ER  - 

HÁN, Jan, Zdena LUSTIGOVÁ a Štěpán CHALUPA. \textit{DATA MINING IN HOSPITALITY}. Opava: Slezská univerzita v Opavě, 2016. ISBN~978-80-7510-203-4.