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@inproceedings{19608, author = {Tittelbachová, Šárka and Tittelbachová, Šárka}, address = {Ljubljana,Slovenia}, booktitle = {International scientific conference on economics and management}, edition = {1. vydání}, keywords = {strategic plannin; BSC method; balance goals; potencional for tourism development}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Ljubljana,Slovenia}, isbn = {978-86-80194-06-6}, pages = {978-988}, publisher = {All in One Print Center, Belgrade}, title = {A challange for small cities - new concept of strategic planning}, year = {2017} }
TY - JOUR ID - 19608 AU - Tittelbachová, Šárka - Tittelbachová, Šárka PY - 2017 TI - A challange for small cities - new concept of strategic planning PB - All in One Print Center, Belgrade CY - Ljubljana,Slovenia SN - 9788680194066 KW - strategic plannin KW - BSC method KW - balance goals KW - potencional for tourism development N2 - This paper tries to clarify the grounds and process of the strategic planning in a small city in the Pilsen region, that decided to accelerate its potential for local development. Possibilities and difficulties of the strategic planning process are analysed in terms of responsible public administration. Methods used in the paper are quantitative analysis, results of the surveys, focus group and a BSC method. Result of the paper is a dynamic strategic plan with balanced objectives that respect the needs of local inhabitants. These goals were gained during work in focus groups in combination with the city´s realistic possibilities, as well as with consideration of actual use of the potential mainly for permanent residents and also for visitors and potential residents. ER -
TITTELBACHOVÁ, Šárka and Šárka TITTELBACHOVÁ. A challange for small cities - new concept of strategic planning. Online. In \textit{International scientific conference on economics and management}. 1. vydání. Ljubljana,Slovenia: All in One Print Center, Belgrade, 2017, p.~978-988, 1140 pp. ISBN~978-86-80194-06-6.
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