TITTELBACHOVÁ, Šárka and Šárka TITTELBACHOVÁ. A challange for small cities - new concept of strategic planning. Online. In International scientific conference on economics and management. 1. vydání. Ljubljana,Slovenia: All in One Print Center, Belgrade, 2017, p. 978-988, 1140 pp. ISBN 978-86-80194-06-6.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name A challange for small cities - new concept of strategic planning
Authors TITTELBACHOVÁ, Šárka and Šárka TITTELBACHOVÁ.
Edition 1. vydání. Ljubljana,Slovenia, International scientific conference on economics and management, p. 978-988, 1140 pp. 2017.
Publisher All in One Print Center, Belgrade
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Slovenia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-86-80194-06-6
Keywords (in Czech) strategické plánování; metoda BSC; vyvážené cíle; potenciál pro rozvoj turismu
Keywords in English strategic plannin; BSC method; balance goals; potencional for tourism development
Changed by Changed by: Ing. Šárka Tittelbachová, Ph.D., učo 15384. Changed: 6/9/2017 14:00.
Abstract
This paper tries to clarify the grounds and process of the strategic planning in a small city in the Pilsen region, that decided to accelerate its potential for local development. Possibilities and difficulties of the strategic planning process are analysed in terms of responsible public administration. Methods used in the paper are quantitative analysis, results of the surveys, focus group and a BSC method. Result of the paper is a dynamic strategic plan with balanced objectives that respect the needs of local inhabitants. These goals were gained during work in focus groups in combination with the city´s realistic possibilities, as well as with consideration of actual use of the potential mainly for permanent residents and also for visitors and potential residents.
PrintDisplayed: 2/7/2024 13:52