D 2017

A challange for small cities - new concept of strategic planning

TITTELBACHOVÁ, Šárka and Šárka TITTELBACHOVÁ

Basic information

Original name

A challange for small cities - new concept of strategic planning

Authors

TITTELBACHOVÁ, Šárka and Šárka TITTELBACHOVÁ

Edition

1. vydání. Ljubljana,Slovenia, International scientific conference on economics and management, p. 978-988, 1140 pp. 2017

Publisher

All in One Print Center, Belgrade

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Slovenia

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-86-80194-06-6

Keywords (in Czech)

strategické plánování; metoda BSC; vyvážené cíle; potenciál pro rozvoj turismu

Keywords in English

strategic plannin; BSC method; balance goals; potencional for tourism development
Změněno: 6/9/2017 14:00, Ing. Šárka Tittelbachová, Ph.D.

Abstract

V originále

This paper tries to clarify the grounds and process of the strategic planning in a small city in the Pilsen region, that decided to accelerate its potential for local development. Possibilities and difficulties of the strategic planning process are analysed in terms of responsible public administration. Methods used in the paper are quantitative analysis, results of the surveys, focus group and a BSC method. Result of the paper is a dynamic strategic plan with balanced objectives that respect the needs of local inhabitants. These goals were gained during work in focus groups in combination with the city´s realistic possibilities, as well as with consideration of actual use of the potential mainly for permanent residents and also for visitors and potential residents.