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2017
A challange for small cities - new concept of strategic planning
TITTELBACHOVÁ, Šárka and Šárka TITTELBACHOVÁ
Basic information
Original name
A challange for small cities - new concept of strategic planning
Authors
TITTELBACHOVÁ, Šárka and Šárka TITTELBACHOVÁ
Edition
1. vydání. Ljubljana,Slovenia, International scientific conference on economics and management, p. 978-988, 1140 pp. 2017
Publisher
All in One Print Center, Belgrade
Other information
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovenia
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
strategické plánování; metoda BSC; vyvážené cíle; potenciál pro rozvoj turismu
Keywords in English
strategic plannin; BSC method; balance goals; potencional for tourism development
V originále
This paper tries to clarify the grounds and process of the strategic planning in a small city in the Pilsen region, that decided to accelerate its potential for local development. Possibilities and difficulties of the strategic planning process are analysed in terms of responsible public administration. Methods used in the paper are quantitative analysis, results of the surveys, focus group and a BSC method. Result of the paper is a dynamic strategic plan with balanced objectives that respect the needs of local inhabitants. These goals were gained during work in focus groups in combination with the city´s realistic possibilities, as well as with consideration of actual use of the potential mainly for permanent residents and also for visitors and potential residents.
Displayed: 26/12/2024 18:35