D 2017

Czech Radio Broadcasting and his Target Audience Listeners

CHROMÝ, Jan, Lenka TURNEROVÁ and Monika ROHLÍKOVÁ

Basic information

Original name

Czech Radio Broadcasting and his Target Audience Listeners

Name in Czech

Cílové skupiny posluchačů Českého rozhlasu

Name (in English)

Czech Radio Broadcasting and his Target Audience Listeners

Authors

CHROMÝ, Jan, Lenka TURNEROVÁ and Monika ROHLÍKOVÁ

Edition

1. vyd. Praha, Média a vzdělávání 2017 - Media & Education 2017: Sborník recenzovaných příspěvků mezinárodní vědecké konference, p. 26-30, 5 pp. 2017

Publisher

Extrasystem Praha

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-87570-39-5

UT WoS

000425841800005

Keywords (in Czech)

Český rozhlas, posluchači, cílová skupina

Keywords in English

Czech Radio, target segment, listening

Tags

International impact, Reviewed
Changed: 26/3/2018 08:39, Ing. Bc. Jan Chromý, Ph.D.

Abstract

ORIG CZ EN

V originále

The article provides basic information of research into the focus of Czech Radio broadcasting on target audience listeners. The aim of the research was to find, what are the listener segments of individual stations, and whether the broadcasting of Czech Radio stations satisfies all target segments.

In Czech

Článek přináší informace o výzkumu zaměřeném na Český rozhlas a jeho posluchače. Zaměřuje se na cílové skupiny jednotlivých stanic a pokrytí jednotlivých cílových skupin posluchačů

In English

The article provides basic information of research into the focus of Czech Radio broadcasting on target audience listeners. The aim of the research was to find, what are the listener segments of individual stations, and whether the broadcasting of Czech Radio stations satisfies all target segments.