D 2017

COMMUNITY APPROACH – A SIGNIFICANT DETERMINANT OF NEW TOURISM DESTINATION

PLZÁKOVÁ, Lucie a Šárka TITTELBACHOVÁ

Základní údaje

Originální název

COMMUNITY APPROACH – A SIGNIFICANT DETERMINANT OF NEW TOURISM DESTINATION

Autoři

PLZÁKOVÁ, Lucie a Šárka TITTELBACHOVÁ

Vydání

Bulgaria, 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017, od s. 145-152, 2017

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Bulharsko

Utajení

není předmětem státního či obchodního tajemství

Organizační jednotka

University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.

ISBN

978-619-7408-16-4

ISSN

Klíčová slova anglicky

social capital, community planning, identity based economy, tourism development concept
Změněno: 19. 1. 2018 14:45, Ing. Lucie Plzáková, Ph.D.

Anotace

V originále

Social capital is an important prerequisite for regional development, and it influences economic growth and development of a region. In last decades, public involvement in decision making became the main attribute of regional and community planning, which follows one of the basic social capital characteristics. Social capital is a connector among individual actors, it makes reaching common goals possible in a more efficient manner. It incorporates social organization attributes such as relationships, interactions and contacts, commonly shared values, identity perception of the area, attitudes, rules and procedures, trust and confidence in other inhabitants, institutions and social groups, as well as society as a whole. The article focuses on community approach forming social networks and building a common identity of a place within the community planning process, where a question of the new area direction is presented. The identity, having a key role in this process and being a social cohesion tool, becomes the crucial determinant. The goal of this article is to evaluate importance of a community attitude based on identity of the region during emerging tourism destination process, to characterize community identity in accordance with basic social classification markers. From the methodology point of view, we are working mainly with primary data collected through extensive and comprehensive questionnaire research; the data acquired then undergo a categorical data analysis. The outcomes indicate considerable differences in the identity perception and the researched area further development options, depending on age, gender, education, employment status, length of living in the area, and respondents´ income levels. Although, a conflict arises – a question as to developing the area in a conservative manner or creating a new tourism destination out of it, based on e.g. spa, fish farming traditions and nature. Social capital that influences, and at the same time is being influenced by economic and human capitals, plays a key role in a new tourism destination emergence.