The study focuses on the range of wine services which encourage visitors to come to the selected sub-regions of Moravia. The first part provides an insight into the nature of the explored sub-regions, the offer of accommodation establishments and services focused on wine tourism including wine trails, a visit to the cellars with wine tasting, local attractions and the level of services provided at the events held. The survey results include opinions of 492 visitors of wine events. The discussion compares the selected models of wine tourism at a global level to domestic wine tourism, including the production potential.