SKUPINOVÁ, Sylva, Jan MÁČE and Eliška SMOTLACHOVÁ. INTRODUCTION OF NEW PRODUCT. Online. první. Olomouc: Palackého univerzita Olomouc, 2018, p. 418-424. ISBN 978-80-244-5392-7.
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Basic information
Original name INTRODUCTION OF NEW PRODUCT
Name in Czech Zavedení nového produktu na trh
Name (in English) INTRODUCTION OF NEW PRODUCT
Authors SKUPINOVÁ, Sylva, Jan MÁČE and Eliška SMOTLACHOVÁ.
Edition první. Olomouc, p. 418-424, 7 pp. 2018.
Publisher Palackého univerzita Olomouc
Other information
Type of outcome Proceedings paper
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-244-5392-7
Keywords (in Czech) mzda, cena, produkt, regrese, korelace
Keywords in English wage, price, product, regression, correlation
Changed by Changed by: PhDr. Jan Máče, Ph.D., učo 4143. Changed: 22/11/2018 09:02.
Abstract
This article deals with introduction of the new product on the Czech market. The selected commodity are electric bicycles which are being offered on the market since 2014. In the time series 2014-2017 there was observed a quantity of the sold units and their price. There were performed the source data regression and correlation analyses. The data were further confronted with basic economic indicators in the Czech Republic, namely with a gross monthly wage and an average retirement pension. To analyse the enter data there were used regression and correlation analyses. Correlation coefficients exceeded 0.9 in all cases. Linear regression models were used to determine the lifecycle phases of the monitored product, including the development prediction for the following period. From the calculated linear functions it is possible to assume the trend retention for this year, based on estimated increase of both average wage and pension, as presented in the literary sources.
Abstract (in Czech)
Tento článek se zabývá uvedením nového produktu na český trh. Vybraná komodita jsou elektrická jízdní kola, která jsou nabízena na trhu od roku 2014. V časových řadách 2014-2017 bylo zaznamenáno množství prodaných jednotek a jejich cena. Byla provedena regrese zdrojových dat a korelační analýzy. Údaje byly dále konfrontovány se základními ekonomickými ukazateli v České republice, a to s hrubou měsíční mzdou a průměrným starobním důchodem. Pro analýzu zadaných dat existovala použité regresní a korelační analýzy. Korelační koeficienty ve všech případech překročily hodnotu 0,9. Modely lineární regrese byly použity ke stanovení fází životního cyklu monitorovaného produktu včetně vývoje předpověď pro následující období. Z vypočtených lineárních funkcí je možné předpokládat trend vývoje na tento rok na základě odhadovaného nárůstu jak průměrné mzdy, tak důchodu.
Abstract (in English)
This article deals with introduction of the new product on the Czech market. The selected commodity are electric bicycles which are being offered on the market since 2014. In the time series 2014-2017 there was observed a quantity of the sold units and their price. There were performed the source data regression and correlation analyses. The data were further confronted with basic economic indicators in the Czech Republic, namely with a gross monthly wage and an average retirement pension. To analyse the enter data there were used regression and correlation analyses. Correlation coefficients exceeded 0.9 in all cases. Linear regression models were used to determine the lifecycle phases of the monitored product, including the development prediction for the following period. From the calculated linear functions it is possible to assume the trend retention for this year, based on estimated increase of both average wage and pension, as presented in the literary sources.
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