ČECH, Petr, Irena JINDŘICHOVSKÁ and Jiří NEUBAUER. Corporate social responsibility in hotel industry: Empirical analysis of transitional market. International Journal of Economics and Business Administration. Piraeus, Greece: International Strategic Management Association, 2018, vol. 6, No 1, p. 61-89. ISSN 2241-4754.
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Basic information
Original name Corporate social responsibility in hotel industry: Empirical analysis of transitional market
Authors ČECH, Petr (203 Czech Republic, guarantor, belonging to the institution), Irena JINDŘICHOVSKÁ (203 Czech Republic) and Jiří NEUBAUER.
Edition International Journal of Economics and Business Administration, Piraeus, Greece, International Strategic Management Association, 2018, 2241-4754.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Greece
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English Corporate Social Responsibility; Hospitality Management; Hotel Industry; Manager; Statistical Analysis
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Petr Čech, Ph.D., učo 13269. Changed: 17/12/2018 16:54.
Abstract
Using the non-parametric approach and data assembled by questionnaire survey among top and middle managers of hotels and hotel chains, the authors analyse management views on the importance of selected areas of Corporate Social Responsibility. The examined areas were the area of the relevant community, the economic, social and environmental areas. The aim of this paper is to find what importance do managers attribute to individual activities in selected CSR areas in hotel industry and whether they are influenced by any characteristic features of hotels in question. The research outcomes confirm the current state of development in the area CSR in transitional economy, which does not appreciate the complexity of current business world and concentrates predominantly on short and medium-term goals. Among positive Czech specifics we can certainly count the detailed knowledge of local conditions in local environment and willingness of employees to provide additional services to their customers, which creates positive response from clients and contributes to their loyalty.
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