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DISTRIBUTION CHANNELS OF THE HOTEL – CASE STUDY

MATTYAŠOVSKÁ, Jitka and Zuzana TUČKOVÁ

Basic information

Original name

DISTRIBUTION CHANNELS OF THE HOTEL – CASE STUDY

Name in Czech

Distribuční kanály hotelu - případová studie

Name (in English)

DISTRIBUTION CHANNELS OF THE HOTEL – CASE STUDY

Authors

MATTYAŠOVSKÁ, Jitka and Zuzana TUČKOVÁ

Edition

8TH INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT & RELATED ISSUE, 2018

Other information

Type of outcome

Prezentace na konferencích

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords (in Czech)

turismus, regionální rozvoj, MSP, ubytovací zařízení, distribuční cesty

Keywords in English

tourism, regional development, SMEs, accommodation facilities, distribution routes
Změněno: 15/1/2019 19:24, Ing. Jitka Mattyašovská

Abstract

In English

The report deals with one of the components of the marketing mix, namely distribution channels and their performances. The analysis of the distribution routes was made on the example of a specific hotel type accommodation facility located in the Czech Republic in the countryside. It is a private entity, a family-type company with a number of employees up to the age of 25. It belongs to the category of small enterprises that are typical in the Czech Republic especially at the regional level and are important for the development of the region where they operate, they are not only in the role of local employer. The selected device in this case study fulfills its capacity with the definition of the Czech Statistical Office, that it has more than 5 rooms and 10 beds and thus belongs to a group of collective accommodation establishments which are included in the CZSO statistical surveys. It also fulfills the definition of hotel accommodation, which is stated in the Official Uniform Classification of Accommodation Facilities of the Czech Republic valid for the period 20152020. This system is also certified in **** First Class.