DISTRIBUTION CHANNELS OF THE HOTEL – CASE STUDY
MATTYAŠOVSKÁ, Jitka a Zuzana TUČKOVÁ. DISTRIBUTION CHANNELS OF THE HOTEL – CASE STUDY. In 8TH INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT & RELATED ISSUE. 2018. |
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Základní údaje | |
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Originální název | DISTRIBUTION CHANNELS OF THE HOTEL – CASE STUDY |
Název česky | Distribuční kanály hotelu - případová studie |
Název anglicky | DISTRIBUTION CHANNELS OF THE HOTEL – CASE STUDY |
Autoři | MATTYAŠOVSKÁ, Jitka a Zuzana TUČKOVÁ. |
Vydání | 8TH INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT & RELATED ISSUE, 2018. |
Další údaje | |
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Typ výsledku | Prezentace na konferencích |
Utajení | není předmětem státního či obchodního tajemství |
Organizační jednotka | University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o. |
Klíčová slova česky | turismus, regionální rozvoj, MSP, ubytovací zařízení, distribuční cesty |
Klíčová slova anglicky | tourism, regional development, SMEs, accommodation facilities, distribution routes |
Změnil | Změnila: Ing. Jitka Mattyašovská, učo 17410. Změněno: 15. 1. 2019 19:24. |
Anotace anglicky |
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The report deals with one of the components of the marketing mix, namely distribution channels and their performances. The analysis of the distribution routes was made on the example of a specific hotel type accommodation facility located in the Czech Republic in the countryside. It is a private entity, a family-type company with a number of employees up to the age of 25. It belongs to the category of small enterprises that are typical in the Czech Republic especially at the regional level and are important for the development of the region where they operate, they are not only in the role of local employer. The selected device in this case study fulfills its capacity with the definition of the Czech Statistical Office, that it has more than 5 rooms and 10 beds and thus belongs to a group of collective accommodation establishments which are included in the CZSO statistical surveys. It also fulfills the definition of hotel accommodation, which is stated in the Official Uniform Classification of Accommodation Facilities of the Czech Republic valid for the period 20152020. This system is also certified in **** First Class. |
VytisknoutZobrazeno: 27. 8. 2024 00:03