J 2018

The Impact of Online Reputation Management on Customesrs' Decision Making Process

CHALUPA, Štěpán

Basic information

Original name

The Impact of Online Reputation Management on Customesrs' Decision Making Process

Name (in English)

The Impact of Online Reputation Management on Customesrs' Decision Making Process

Edition

Czech Hospitality and Tourism Papers, Praha, The Insitute od Hospitality Management in Prague, 2018, 1801-1535

Other information

Language

Czech

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

Keywords in English

Customer behaviour, electronic word-of-mouth, user generated content
Changed: 21/1/2019 08:53, Ing. Štěpán Chalupa, Ph.D.