2018
The Impact of Online Reputation Management on Customesrs' Decision Making Process
CHALUPA, ŠtěpánBasic information
Original name
The Impact of Online Reputation Management on Customesrs' Decision Making Process
Name (in English)
The Impact of Online Reputation Management on Customesrs' Decision Making Process
Authors
Edition
Czech Hospitality and Tourism Papers, Praha, The Insitute od Hospitality Management in Prague, 2018, 1801-1535
Other information
Language
Czech
Type of outcome
Article in a journal
Confidentiality degree
is not subject to a state or trade secret
Keywords in English
Customer behaviour, electronic word-of-mouth, user generated content
Changed: 21/1/2019 08:53, Ing. Štěpán Chalupa, Ph.D.