h 2019

Název projektu: Využití nástrojů marketingového mixu v podnicích služeb

JAKUBÍKOVÁ, Dagmar and Jan MOUCHA

Basic information

Original name

Název projektu: Využití nástrojů marketingového mixu v podnicích služeb

Authors

JAKUBÍKOVÁ, Dagmar and Jan MOUCHA

Edition

2019 - 2020

Other information

Language

Czech

Type of outcome

Membership in academic boards, specialist panels, and other similar bodies

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords (in Czech)

marketing,služby, marketingový mix

Tags

Reviewed
Changed: 30/1/2019 10:50, doc. Ing. Dagmar Jakubíková, Ph.D.