h
2019
Název projektu: Využití nástrojů marketingového mixu v podnicích služeb
JAKUBÍKOVÁ, Dagmar and Jan MOUCHA
Basic information
Original name
Název projektu: Využití nástrojů marketingového mixu v podnicích služeb
Other information
Type of outcome
Membership in academic boards, specialist panels, and other similar bodies
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
marketing,služby, marketingový mix
Displayed: 29/5/2025 08:19