h
2019
Název projektu: Využití nástrojů marketingového mixu v podnicích služeb
JAKUBÍKOVÁ, Dagmar and Jan MOUCHA
Basic information
Original name
Název projektu: Využití nástrojů marketingového mixu v podnicích služeb
Authors
JAKUBÍKOVÁ, Dagmar and Jan MOUCHA
Other information
Type of outcome
Membership in academic boards, specialist panels, and other similar bodies
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
marketing,služby, marketingový mix
Displayed: 5/11/2025 10:39