Controlling marketingových aktivit franchisingové firmy
TURNEROVÁ, Lenka. Controlling marketingových aktivit franchisingové firmy (Controlling marketing activities of a franchising company). In Škola franchisingu - Franchising Academy. 2018. |
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Basic information | |
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Original name | Controlling marketingových aktivit franchisingové firmy |
Name in Czech | Controlling marketingových aktivit franchisingové firmy |
Name (in English) | Controlling marketing activities of a franchising company |
Authors | TURNEROVÁ, Lenka. |
Edition | Škola franchisingu - Franchising Academy, 2018. |
Other information | |
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Original language | Czech |
Type of outcome | Requested lectures |
Field of Study | 50600 5.6 Political science |
Country of publisher | Czech Republic |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd. |
Changed by | Changed by: doc. Ing. Lenka Turnerová, CSc., učo 13467. Changed: 31/1/2019 13:59. |
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