C 2020

Franchising 4V

TURNEROVÁ, Lenka

Basic information

Original name

Franchising 4V

Name in Czech

Franchising 4V

Authors

TURNEROVÁ, Lenka

Edition

p. 128-152, 2020

Publisher

Ekonomická univerzita v Bratislave

Other information

Language

English

Type of outcome

Chapter(s) of a specialized book

Field of Study

50600 5.6 Political science

Country of publisher

Slovakia

Confidentiality degree

is not subject to a state or trade secret

Publication form

printed version "print"

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-906993-8-0

Keywords (in Czech)

franchiísing, franchisingova asociace, EFA

Keywords in English

franchising, franchising association, EFA

Tags

International impact, Reviewed
Changed: 6/5/2020 12:45, doc. Ing. Lenka Turnerová, CSc.

Abstract

V originále

Cílem publikace je podat ucelený pohled na situaci franchisingu 4V. Kolektiv odborníků analyzuje situaci v jednotlivých zemích 4V.