CHALUPA, Štěpán and Martin PETŘÍČEK. Využití daty řízené segmentace ve výuce marketingu (Use of Data-Driven Segmentation in Marketing Lecturing). Media4u Magazine. Praha: Ing. Jan Chromý, Ph.D., 2019, roč. 16, p. 23-26. ISSN 1214-9187.
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Basic information
Original name Využití daty řízené segmentace ve výuce marketingu
Name in Czech Využití daty řízené segmentace ve výuce marketingu
Name (in English) Use of Data-Driven Segmentation in Marketing Lecturing
Authors CHALUPA, Štěpán and Martin PETŘÍČEK.
Edition Media4u Magazine, Praha, Ing. Jan Chromý, Ph.D. 2019, 1214-9187.
Other information
Type of outcome Article in a journal
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Martin Petříček, Ph.D., učo 14750. Changed: 25/3/2019 08:53.
PrintDisplayed: 21/7/2024 17:19