2019
Využití daty řízené segmentace ve výuce marketingu
CHALUPA, Štěpán and Martin PETŘÍČEKBasic information
Original name
Využití daty řízené segmentace ve výuce marketingu
Name in Czech
Využití daty řízené segmentace ve výuce marketingu
Name (in English)
Use of Data-Driven Segmentation in Marketing Lecturing
Authors
CHALUPA, Štěpán and Martin PETŘÍČEK
Edition
Media4u Magazine, Praha, Ing. Jan Chromý, Ph.D. 2019, 1214-9187
Other information
Type of outcome
Article in a journal
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Tags
International impact, Reviewed
Changed: 25/3/2019 08:53, doc. Ing. Martin Petříček, Ph.D.