Využití daty řízené segmentace ve výuce marketingu

Využití daty řízené segmentace ve výuce marketingu

Use of Data-Driven Segmentation in Marketing Lecturing

CHALUPA, Štěpán and Martin PETŘÍČEK

Media4u Magazine, Praha, Ing. Jan Chromý, Ph.D. 2019, 1214-9187

Article in a journal

is not subject to a state or trade secret

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

International impact, Reviewed