D
2020
Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic (Theoretical Study)
CHADT, Karel, Marek MERHAUT a Vendula HARTVICHOVÁ
Základní údaje
Originální název
Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic (Theoretical Study)
Autoři
CHADT, Karel, Marek MERHAUT a Vendula HARTVICHOVÁ
Vydání
Poprad, Slovak Republic, Conference Proceedings from International Scientific Conference - In September 2019. Proceedings were indexed in WoS in 2020, od s. 319 - 331, 13 s. 2020
Nakladatel
Faculty of Education Catholic University in Ružomberok
Další údaje
Typ výsledku
Stať ve sborníku
Obor
50204 Business and management
Stát vydavatele
Slovensko
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Organizační jednotka
University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
Klíčová slova anglicky
Keywords: analysis; family; hospitality; management; tourism; service
Příznaky
Mezinárodní význam, Recenzováno
V originále
The study was intended to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is analyzed its position in the tourism market. A total of one hundred eleven families with children were addressed, out of them one hundred were willing to respond designed questionnaire and revealed their individual needs. Findings show preferences and needs of families. The main aim of this study is an analysis of the individual needs of families with children in order to identify them as a hospitality market segment profile.
Zobrazeno: 22. 12. 2024 19:30