D
2020
Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic (Theoretical Study)
CHADT, Karel, Marek MERHAUT and Vendula HARTVICHOVÁ
Basic information
Original name
Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic (Theoretical Study)
Authors
CHADT, Karel, Marek MERHAUT and Vendula HARTVICHOVÁ
Edition
Poprad, Slovak Republic, Conference Proceedings from International Scientific Conference - In September 2019. Proceedings were indexed in WoS in 2020, p. 319 - 331, 13 pp. 2020
Publisher
Faculty of Education Catholic University in Ružomberok
Other information
Type of outcome
Stať ve sborníku
Field of Study
50204 Business and management
Country of publisher
Slovakia
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
printed version "print"
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Keywords: analysis; family; hospitality; management; tourism; service
Tags
International impact, Reviewed
V originále
The study was intended to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is analyzed its position in the tourism market. A total of one hundred eleven families with children were addressed, out of them one hundred were willing to respond designed questionnaire and revealed their individual needs. Findings show preferences and needs of families. The main aim of this study is an analysis of the individual needs of families with children in order to identify them as a hospitality market segment profile.
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