B 2019

Lázeňství - management a marketing

JAKUBÍKOVÁ, Dagmar; Eliška VILDOVÁ; Petr JANEČEK and Jan TLUČHOŘ

Basic information

Original name

Lázeňství - management a marketing

Name in Czech

Lázeňství - management a marketing

Name (in English)

Spa treatment - management and marketing

Authors

JAKUBÍKOVÁ, Dagmar; Eliška VILDOVÁ; Petr JANEČEK and Jan TLUČHOŘ

Edition

první. Praha, 368 pp. Expert, 2019

Publisher

Grada Publishing

Other information

Language

Czech

Type of outcome

Book on a specialized topic

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

printed version "print"

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-271-2461-9

Keywords (in Czech)

lázně, lázeňství, historie, management, marketing

Keywords in English

spa, spa treatment, management, marketing

Tags

International impact, Reviewed
Changed: 30/10/2019 15:10, doc. Ing. Dagmar Jakubíková, Ph.D.