B 2019

Lázeňství - management a marketing

JAKUBÍKOVÁ, Dagmar, Eliška VILDOVÁ, Petr JANEČEK and Jan TLUČHOŘ

Basic information

Original name

Lázeňství - management a marketing

Name in Czech

Lázeňství - management a marketing

Name (in English)

Spa treatment - management and marketing

Authors

JAKUBÍKOVÁ, Dagmar, Eliška VILDOVÁ, Petr JANEČEK and Jan TLUČHOŘ

Edition

první. Praha, 368 pp. Expert, 2019

Publisher

Grada Publishing

Other information

Language

Czech

Type of outcome

Book on a specialized topic

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

printed version "print"

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-271-2461-9

Keywords (in Czech)

lázně, lázeňství, historie, management, marketing

Keywords in English

spa, spa treatment, management, marketing

Tags

International impact, Reviewed
Changed: 30/10/2019 15:10, doc. Ing. Dagmar Jakubíková, Ph.D.