D 2019

Determination of Key Factors of Health and Well-Being Tourism Destinations

PLZÁKOVÁ, Lucie and Lucie CRESPO STUPKOVÁ

Basic information

Original name

Determination of Key Factors of Health and Well-Being Tourism Destinations

Authors

PLZÁKOVÁ, Lucie and Lucie CRESPO STUPKOVÁ

Edition

The 33rd International Business Information Management Association Conference-Education Excellence and Innovation Management through Vision 2020, p. 3829-3839, 2019

Publisher

International Business Information Management Association (IBIMA)

Other information

Language

English

Type of outcome

Stať ve sborníku

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-0-9998551-2-6

Tags

International impact, Reviewed
Změněno: 5/11/2019 22:17, Ing. Lucie Plzáková, Ph.D.

Abstract

V originále

The purpose of this paper is to determinate key factors of health and well- being (H&WB) tourism destination expressed by consumers, this means guests (both patients and tourists) in spa destinations or destinations focus on wellness and/or sport activities. The identification of key factors is based on subjective valuation of each individual consumer. Primary data were collected through a questionnaire survey in five European countries United Kingdom, Finland, Germany, Austria and the Czech Republic and were processed by categorical data analysis and exploratory factor analysis. It was identified that medical services have proven to be the most important key factor in the assessment and development of health and well-being tourism destinations followed by the environment. Accommodation and wellness services are the third and fourth key factors which have significant influence on H&WB tourism destination.