D 2019

Reflection of Annual Turnover and Audience Share of Major Czech Television Stations for Educational Purposes in the Field of Mass Media

CHROMÝ, Jan

Basic information

Original name

Reflection of Annual Turnover and Audience Share of Major Czech Television Stations for Educational Purposes in the Field of Mass Media

Name in Czech

Reflexe ročního obratu a podílu publika hlavních českých televizních stanic pro vzdělávací účely v oblasti hromadných sdělovacích prostředků

Name (in English)

Reflection of Annual Turnover and Audience Share of Major Czech Television Stations for Educational Purposes in the Field of Mass Media

Authors

CHROMÝ, Jan

Edition

1. vyd. Praha, Média a vzdělávání 2019 - Media & Education 2019, p. 26-35, 10 pp. 2019

Publisher

Extrasystem Praha

Other information

Language

Czech

Type of outcome

Proceedings paper

Field of Study

21101 Food and beverages

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-87570-45-6

Keywords (in Czech)

televizní stanice, televizní program, sledovanost, roční obrat,

Keywords in English

television station, television program, audience share, annual turnover,

Tags

International impact, Reviewed
Changed: 28/11/2019 07:39, Ing. Bc. Jan Chromý, Ph.D.

Abstract

ORIG EN

V originále

This article brings some reflections on financial turnover, costs and audience share of major Czech television stations for the purpose of mass media education. Unfortunately, some data cannot be obtained in the required form. For example – some stations use outsourcing, others do not. Therefore, the submitted data cannot be considered as completely reliable. However, the paper shows in practice the ways that should be used to assess the efficiency of the operation of television stations and their productivity.

In English

This article brings some reflections on financial turnover, costs and audience share of major Czech television stations for the purpose of mass media education. Unfortunately, some data cannot be obtained in the required form. For example – some stations use outsourcing, others do not. Therefore, the submitted data cannot be considered as completely reliable. However, the paper shows in practice the ways that should be used to assess the efficiency of the operation of television stations and their productivity.