CHROMÝ, Jan, Lenka TURNEROVÁ a Eva OTTOVÁ. The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels. Online. In Khalid S. Soliman. Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage. 1st. Madrid: International Business Information Management Association, 2019, s. 1937-1944. ISBN 978-0-9998551-3-3.
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Základní údaje
Originální název The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels
Název česky Analýza pro využití obsahu webových stránek zákazníky čtyřhvězdičkových hotelů v Praze
Název anglicky The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels
Autoři CHROMÝ, Jan, Lenka TURNEROVÁ a Eva OTTOVÁ.
Vydání 1st. Madrid, Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage, od s. 1937-1944, 8 s. 2019.
Nakladatel International Business Information Management Association
Další údaje
Originální jazyk čeština
Typ výsledku Stať ve sborníku
Obor 21101 Food and beverages
Stát vydavatele Česká republika
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
Organizační jednotka University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
ISBN 978-0-9998551-3-3
UT WoS 000556337403013
Klíčová slova česky webové stránky, hotely, zákazníci, Praha
Klíčová slova anglicky websites, hotels, customers, Prague
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnil: Ing. Bc. Jan Chromý, Ph.D., učo 4147. Změněno: 11. 10. 2020 14:00.
Anotace
The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.
Anotace anglicky
The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.
VytisknoutZobrazeno: 9. 7. 2024 03:48