D 2019

The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

CHROMÝ, Jan, Lenka TURNEROVÁ and Eva OTTOVÁ

Basic information

Original name

The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

Name in Czech

Analýza pro využití obsahu webových stránek zákazníky čtyřhvězdičkových hotelů v Praze

Name (in English)

The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

Authors

CHROMÝ, Jan, Lenka TURNEROVÁ and Eva OTTOVÁ

Edition

1st. Madrid, Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage, p. 1937-1944, 8 pp. 2019

Publisher

International Business Information Management Association

Other information

Language

Czech

Type of outcome

Stať ve sborníku

Field of Study

21101 Food and beverages

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-0-9998551-3-3

UT WoS

000556337403013

Keywords (in Czech)

webové stránky, hotely, zákazníci, Praha

Keywords in English

websites, hotels, customers, Prague

Tags

International impact, Reviewed
Změněno: 11/10/2020 14:00, Ing. Bc. Jan Chromý, Ph.D.

Abstract

ORIG EN

V originále

The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.

In English

The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.
Displayed: 7/11/2024 08:28