Preference konzumentů vína: focus group generace Y
ZELENÝ, Jiří, Zbyněk VINŠ and Karolina MACHÁČKOVÁ. Preference konzumentů vína: focus group generace Y (Wine Consumers' Preferences: Focus Group for Generation Y). 2020. |
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Basic information | |
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Original name | Preference konzumentů vína: focus group generace Y |
Name (in English) | Wine Consumers' Preferences: Focus Group for Generation Y |
Authors | ZELENÝ, Jiří, Zbyněk VINŠ and Karolina MACHÁČKOVÁ. |
Edition | 2020. |
Other information | |
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Original language | Czech |
Type of outcome | Organization of a workshop |
Field of Study | 21101 Food and beverages |
Country of publisher | Czech Republic |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd. |
Keywords (in Czech) | habitus, kvalita, mikulovsko, VOC, znojemsko |
Keywords in English | habitus, mikulovsko, quality, VOC, znojemsko |
Tags | International impact |
Changed by | Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 30/10/2021 21:34. |
Abstract |
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Workshop zahrnující focus group měl za cíl odkrýt preference konzumentů vína Generace Y, zjištění důvodů těchto preferencí, a to s pomocí sociologických teorií Bourdieua, Bergera a Luckmanna. |
Abstract (in English) |
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The focus group workshop was aimed to uncover the preferences of Generation Y wine consumers, identifying the reasons for these preferences, using the sociological theories of Bourdieu, Berger and Luckmann. |
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