ZELENÝ, Jiří, Zbyněk VINŠ and Karolina MACHÁČKOVÁ. Preference konzumentů vína: focus group generace Y (Wine Consumers' Preferences: Focus Group for Generation Y). 2020.
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Basic information
Original name Preference konzumentů vína: focus group generace Y
Name (in English) Wine Consumers' Preferences: Focus Group for Generation Y
Authors ZELENÝ, Jiří, Zbyněk VINŠ and Karolina MACHÁČKOVÁ.
Edition 2020.
Other information
Original language Czech
Type of outcome Organization of a workshop
Field of Study 21101 Food and beverages
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech) habitus, kvalita, mikulovsko, VOC, znojemsko
Keywords in English habitus, mikulovsko, quality, VOC, znojemsko
Tags International impact
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 30/10/2021 21:34.
Abstract
Workshop zahrnující focus group měl za cíl odkrýt preference konzumentů vína Generace Y, zjištění důvodů těchto preferencí, a to s pomocí sociologických teorií Bourdieua, Bergera a Luckmanna.
Abstract (in English)
The focus group workshop was aimed to uncover the preferences of Generation Y wine consumers, identifying the reasons for these preferences, using the sociological theories of Bourdieu, Berger and Luckmann.
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