J 2020

Rum and its Position on the Czech Spirit Market

PROCHÁZKOVÁ, Klára and Jiří ZELENÝ

Basic information

Original name

Rum and its Position on the Czech Spirit Market

Name in Czech

Rum a jeho pozice na českém trhu s destiláty

Authors

PROCHÁZKOVÁ, Klára and Jiří ZELENÝ

Edition

Czech Tourism and Hospitality Papers, Praha, The Institute of Hospitality Management in Prague, 2020, 1801-1535

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords in English

alcohol, bartenders' attitudes, consumer preferences, distillate, gender, willingness to pay

Tags

International impact, Reviewed
Změněno: 30/10/2021 21:35, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

The paper aims to find out (i) what are the rum consumers' preferences, including their willingness to pay, and (ii) what are the bartenders' attitudes toward rum consumption.